📚 Sentsic User Manual

📖 Overview

Welcome to Sentsic, your AI-powered content marketing platform. Sentsic helps you create, manage, and optimize marketing campaigns with intelligent automation and data-driven insights.

Key Features

Quick Navigation

Access these pages from the left sidebar:

• 🏠 Home: Landing page with platform overview
• 📊 Dashboard: Campaign overview and metrics
• 🎨 Campaign Builder: Create and design campaigns
• 📁 My Campaigns: View and manage all campaigns
• 🤖 Campaign Advisor: AI-powered recommendations
• 🎵 Audio Library: Browse and manage music tracks
• ⏰ Scheduler: Plan content publication
• 📈 Analytics: Performance tracking and insights
• 📝 Draft Manager: Manage unpublished content
• 🏢 Organization: Team and organization settings
• ⚙️ Settings: Account preferences

🚀 Getting Started

Your First Campaign

📊 Dashboard

Your dashboard provides a comprehensive overview of your marketing activities, campaign performance, and key metrics at a glance.

Dashboard Components

Campaign Overview

View summary statistics for all your campaigns:

• Total Campaigns: Number of campaigns created
• Active Campaigns: Currently running campaigns
• Draft Campaigns: Campaigns in development
• Scheduled Campaigns: Campaigns pending publication

Performance Metrics

Recent Activity

Track your latest actions and campaign updates:

• Recently created campaigns
• Recently published content
• Recent performance changes
• System notifications

🎨 Campaign Builder

The Campaign Builder is the heart of Sentsic, where you create compelling marketing campaigns with AI assistance.

Creating a New Campaign

Editing Existing Campaigns

When you open an existing campaign:

• All fields are pre-populated with saved values
• Logo appears with replace/remove options
• Uploaded files show in green chips (can delete)
• Generated slides are editable
• Click Update Campaign to save changes

Troubleshooting

File Upload Issues

• No file uploaded: Ensure you click "Upload Files" after dropping files
• Payload too large: Total files + logo must be under 10MB. Reduce file sizes or upload fewer files
• Files not showing on edit: Check that files were uploaded successfully before saving campaign

Campaign Update Issues

• Failed to fetch: Server may be down. Check console for payload size. Restart Next.js if needed
• Changes not persisting: Verify you clicked "Update Campaign" and saw success notification
• Logo/files lost: Ensure files were uploaded before updating. Check database for saved settings

📁 My Campaigns

Manage all your campaigns in one place. View, edit, duplicate, or delete campaigns with ease.

Campaign List View

The campaign list displays:

• Campaign Name: Click to edit
• Status: Draft, Active, Scheduled, Completed
• Created Date: When campaign was created
• Last Modified: Last update timestamp
• Platform(s): Target publishing platforms
• Slides: Number of slides in campaign

Actions

Edit Campaign

Duplicate Campaign

Create a copy of an existing campaign to use as a template:

1. Click Duplicate on the campaign
2. System creates a copy with "(Copy)" appended to name
3. Edit the duplicate as needed
4. Save with a new unique name

Delete Campaign

1. Click Delete on the campaign
2. Confirm deletion in the dialog
3. Campaign is removed from your account

Filtering & Sorting

• Filter by Status: All, Draft, Active, Scheduled, Completed
• Filter by Platform: Show campaigns for specific platforms
• Search: Find campaigns by name or content
• Sort: By date, name, status, or performance

🤖 Campaign Advisor (AI Assistant)

Get AI-powered recommendations and insights to optimize your campaigns. The Campaign Advisor analyzes your content and provides strategic suggestions for improvement.

How to Use Campaign Advisor

Types of Recommendations

• Content Optimization: Improve headlines, descriptions, and CTAs
• Visual Suggestions: Image composition, color schemes, layouts
• Timing Recommendations: Best times to post for your audience
• Platform Optimization: Tailor content for each social platform
• Audience Targeting: Refine demographics and interests
• A/B Test Ideas: Variations to test for better performance

🎵 Audio Library

Browse, preview, and manage background music tracks for your video campaigns. The Audio Library provides royalty-free music organized by mood, genre, and duration.

Browsing the Library

Using Audio in Campaigns

1. In Campaign Builder, scroll to Background Music section
2. Click Browse Audio Library
3. Search or filter to find the perfect track
4. Click Select to add music to your campaign
5. Adjust volume level (0-100%)
6. Music automatically loops to match video duration

Managing Your Favorites

• Star Tracks: Mark favorite tracks for quick access
• Recent Tracks: View recently used music
• Collections: Create custom playlists by project or theme

📝 Draft Manager

Organize and manage all draft campaigns in one centralized location. View, edit, convert, or delete draft campaigns efficiently.

Viewing Your Drafts

Managing Drafts

Bulk Operations

1. Select multiple drafts using checkboxes
2. Click Bulk Actions dropdown
3. Choose operation:
   • Delete Selected
   • Export as Templates
   • Move to Folder (organization feature)

🏢 Organization Management

Manage your organization's profile, team members, billing, and settings. Available to organization admins and owners.

Organization Profile

Team Management

User Roles & Permissions

• Owner: Full access, billing, delete organization
• Admin: Manage team, all campaigns, organization settings
• Editor: Create, edit, publish campaigns
• Viewer: View campaigns and analytics (read-only)

Billing & Subscription

1. Navigate to Billing tab
2. View current plan and usage statistics
3. Manage payment methods
4. View invoice history
5. Upgrade or downgrade subscription
6. Manage billing contacts

Organization Settings

• Brand Assets: Upload logos, colors, fonts for campaigns
• API Keys: Generate keys for integrations
• Integrations: Connect third-party services
• Security: SSO, 2FA, IP restrictions
• Data Retention: Configure backup and archive policies

⏰ Scheduler

Plan and automate your content publication across multiple platforms with intelligent scheduling.

Scheduling a Campaign

Calendar View

Visualize your content schedule:

• Month View: See all scheduled publications for the month
• Week View: Detailed week-by-week schedule
• Day View: Hour-by-hour breakdown
• Color Coding: Different colors for different platforms

Managing Scheduled Items

Edit Schedule

1. Click on scheduled item in calendar
2. Modify date, time, or platforms
3. Click Update Schedule

Cancel Scheduled Publication

1. Click on scheduled item
2. Click Cancel Schedule
3. Campaign returns to "Ready" status

Recurring Schedules

Set up automatic recurring publications:

• Daily: Publish at same time each day
• Weekly: Specific days of the week
• Monthly: Specific date each month
• Custom: Define your own recurrence pattern

Best Practices

• Schedule at least 1-2 days in advance for review
• Avoid scheduling too many posts on the same day
• Consider timezone differences for global audiences
• Use recurring schedules for consistent content flow
• Monitor performance and adjust timing accordingly

📈 Analytics

Track, measure, and optimize your campaign performance with comprehensive analytics tools.

Overview Dashboard

Key metrics at a glance:

Campaign Analytics

Performance by Campaign

• Compare campaigns side-by-side
• Identify top performers
• Analyze underperforming campaigns
• Track performance trends over time

Platform Breakdown

• See which platforms drive best results
• Platform-specific engagement metrics
• Optimal posting times per platform
• Audience demographics by platform

Content Analysis

• Which content types perform best
• Topic performance
• Tone and messaging effectiveness
• Visual content vs. text performance

Audience Insights

Demographics

• Age distribution
• Geographic location
• Industry and job roles
• Device usage (mobile, desktop, tablet)

Behavior Patterns

• Peak engagement times
• Content preferences
• Journey through your content
• Repeat visitors vs. new audience

Custom Reports

Export Options

• PDF: Formatted report with charts and graphs
• CSV: Raw data for further analysis
• Excel: Spreadsheet with formulas and pivot tables
• Google Sheets: Direct export to Google Sheets

A/B Testing

Test different versions of your campaigns:

• Test different headlines
• Compare visual styles
• Test CTA variations
• Experiment with posting times
• Statistical significance indicators

🚀 Performance Dashboard

Monitor real-time performance metrics and system health for your campaigns.

Real-Time Monitoring

Live Metrics

• Active Users: Current viewers of your content
• Live Engagement: Interactions happening now
• Publishing Status: Posts going live in real-time
• System Health: Platform API status and connectivity

Performance Alerts

Get notified about:

• Sudden engagement spikes or drops
• Publishing failures or errors
• Platform API issues
• Budget thresholds reached
• Content violations or flags

System Performance

Campaign Health Scores

Each campaign receives a health score (0-100) based on:

• Engagement rate compared to benchmarks
• Consistency of posting schedule
• Content quality indicators
• Audience growth rate
• Conversion performance

Optimization Recommendations

AI-powered suggestions to improve performance:

• Content Suggestions: Topics and formats based on trends
• Timing Recommendations: Best times to post for your audience
• Platform Advice: Which platforms to prioritize
• Budget Allocation: Where to invest for best ROI
• Audience Targeting: Refined audience segments

Competitor Benchmarking

• Compare your metrics to industry averages
• See how you stack up against competitors
• Identify areas where you're leading or lagging
• Track competitive positioning over time

⚙️ Settings

Customize your account, preferences, and platform integrations.

Account Settings

Profile Information

• Email address (used for login)
• Display name
• Company/organization name
• Profile photo
• Contact preferences

Security

• Change Password: Update your account password
• Two-Factor Authentication: Add extra security layer
• API Keys: Manage API access tokens
• Login History: View recent account access
• Active Sessions: See and revoke active sessions

Platform Integrations

Connect Social Media Accounts

Available Integrations

Notification Preferences

Email Notifications

• Campaign performance updates
• Scheduled post reminders
• Analytics reports (daily, weekly, monthly)
• System alerts and errors
• Product updates and tips

In-App Notifications

• Real-time engagement alerts
• Publishing confirmations
• Comment and message notifications
• Team activity (for multi-user accounts)

Brand Settings

Default Brand Assets

• Primary logo (used across all campaigns by default)
• Brand colors (color palette presets)
• Typography preferences (default fonts)
• Brand voice guidelines (tone settings)

Content Guidelines

• Hashtag strategy (default hashtags)
• Prohibited words or topics
• Approval workflow requirements
• Legal disclaimers and compliance

Billing & Subscription

Current Plan

View your subscription details:

• Plan name (Free, Pro, Enterprise)
• Monthly/annual billing
• Renewal date
• Usage limits (campaigns, posts, users)

Upgrade or Change Plan

1. Click Manage Subscription
2. Compare available plans
3. Select new plan
4. Update payment method if needed
5. Confirm change

Payment Methods

• Add or remove credit/debit cards
• View billing history and invoices
• Download receipts
• Update billing address

Team Management (Pro/Enterprise)

Invite Team Members

User Roles

Advanced Settings

API Access

• Generate API keys for custom integrations
• View API documentation
• Monitor API usage and rate limits
• Revoke or rotate API keys

Data & Privacy

• Export all your data (campaigns, analytics, settings)
• Delete account and all associated data
• Manage cookie preferences
• View privacy policy and terms of service

💡 Tips & Best Practices

Content Creation

• Upload reference documents for better AI-generated content
• Use consistent brand assets (logo, colors, fonts) across campaigns
• Test different tones and messaging to find what resonates
• Keep slides concise - 1 key message per slide
• Always include clear CTAs

Scheduling

• Analyze your audience's peak activity times
• Maintain consistent posting frequency
• Don't oversaturate - space out posts appropriately
• Use recurring schedules for efficiency
• Schedule at least 24-48 hours in advance

Optimization

• Review analytics weekly to identify trends
• A/B test different content variations
• Focus resources on best-performing platforms
• Update underperforming campaigns promptly
• Learn from top performers and replicate success

Platform-Specific

• LinkedIn: Professional tone, industry insights, longer content
• Instagram: Visual-first, hashtags, stories
• Facebook: Mix of content types, community engagement
• Twitter: Concise, timely, conversational

🔧 Troubleshooting

Common Issues

Cannot Upload Files

Symptoms: File upload fails with error message

Solutions:

• Check file size - max 10MB total for all files
• Verify file format (PDF, DOCX, TXT only)
• Clear browser cache and try again
• Try uploading files one at a time

Campaign Won't Save

Symptoms: "Failed to fetch" or "Error saving campaign"

Solutions:

• Check internet connection
• Verify campaign name is unique
• Reduce total file payload (logo + uploads < 10MB)
• Check browser console for specific error
• Try refreshing the page and re-entering data

Platform Connection Failed

Symptoms: Can't connect social media account

Solutions:

• Verify you have necessary permissions on platform
• Check if platform API is operational
• Disconnect and reconnect the account
• Clear browser cookies and try again
• Contact support if issue persists

Scheduled Posts Not Publishing

Symptoms: Posts remain scheduled past publish time

Solutions:

• Check platform connection status
• Verify campaign is in "Ready" status
• Review platform-specific content requirements
• Check for API rate limit issues
• View error logs in Performance dashboard

Getting Help

• Documentation: This user manual
• Knowledge Base: Search articles at support.sentsic.com
• Help Center: Searchable knowledge base
• Support Email: support@sentsic.com
• Live Chat: Available 9am-6pm EST Mon-Fri
• Community Forum: Ask questions, share tips

✨ Best Practices

Follow these proven strategies to maximize your campaign success and get the most value from Sentsic.

Campaign Creation Best Practices

Scheduling Best Practices

• Timing: Post when your audience is most active (check Analytics)
• Frequency: Maintain consistent posting schedule
• Spacing: Spread posts throughout the day/week
• Platforms: Stagger cross-platform posts (not all at once)
• Testing: Try different times to find optimal posting windows

Performance Optimization

Team Collaboration Tips

• Roles: Assign appropriate roles based on responsibilities
• Drafts: Use draft status for work-in-progress campaigns
• Naming: Use consistent naming conventions (e.g., "Q1_Product_Facebook_01")
• Folders: Organize campaigns by project, client, or quarter
• Comments: Leave notes for team members on campaign edits

Security & Compliance

• Enable 2FA for all team members
• Review platform connections monthly
• Use strong, unique passwords
• Verify music licensing for all audio files
• Ensure content complies with platform guidelines
• Keep brand assets and sensitive data secure

⌨️ Keyboard Shortcuts